--- title: 98% of Business Owners Don’t Know Their Worth description: Most business owners don’t know their company’s value, impacting major decisions. Discover how interVal provides real-time valuation insights to transform decision-making. image: https://www.inter-val.ai/hubfs/98%25%20Of%20Business%20Owners.png --- [Skip to content](https://www.inter-val.ai/insights/98-of-business-owners-dont-know-their-worth#main-content) [![interVal](https://www.inter-val.ai/hs-fs/hubfs/interVal.png?width=1800&height=414&name=interVal.png) ![interVal](https://www.inter-val.ai/hs-fs/hubfs/interVal.png?width=1800&height=414&name=interVal.png) ](https://www.inter-val.ai) [ Login ](https://app.inter-val.ai/login?_gl=1*lkj76a*_gcl_au*MTc2MjYzNDM0Ny4xNzUzMjg5NDcx*_ga*Mjg5NDAwNjgwLjE3Mjk3ODk2NDU.*_ga_265DVWJ3J6*czE3NTk1MTU5MjgkbzI3NCRnMSR0MTc1OTUxNzA2MCRqNTkkbDAkaDA.) - [Solutions ](https://www.inter-val.ai/insights/98-of-business-owners-dont-know-their-worth#) - [Wealth ](https://www.inter-val.ai/wealth-management-firms) - [Accounting ](https://www.inter-val.ai/accounting-firms) - [Banking ](https://www.inter-val.ai/banks) - [Personal Tax ](https://www.inter-val.ai/personal-tax) - [Insights ](https://www.inter-val.ai/insights) - [Company ](https://www.inter-val.ai/company) - [Book a Demo ](https://www.inter-val.ai/get-started) ###### 2 min read # 98% of Business Owners Don’t Know Their Worth By: [ Karen Chalmers ](https://www.inter-val.ai/insights/author/karen-chalmers) Apr 24, 2025 10:00:54 AM [Insight](https://www.inter-val.ai/insights/tag/insight) [For Accounting firms](https://www.inter-val.ai/insights/tag/for-accounting-firms) [For Banks & FIs](https://www.inter-val.ai/insights/tag/for-banks-fis) [For Wealth Firms](https://www.inter-val.ai/insights/tag/for-wealth-firms) ![Featured Image](https://www.inter-val.ai/hubfs/98%25%20Of%20Business%20Owners.png) **And That Should Outrage You** Imagine if 98% of homeowners didn’t know what their home was worth. Or if 98% of retirees didn’t know what was in their savings. We’d call that a crisis. And yet, it’s happening every day with business owners. **98% of business owners don’t know the value of their business.**** ** And most are making major financial, personal, and strategic decisions without that fundamental piece of insight. This isn’t just a blind spot—it’s a broken system. ### **The Biggest Asset, and the Least Understood** For most small and mid-sized business owners, their company represents their single largest asset. It’s their retirement plan, their legacy, their life’s work. And still, most don’t know what it’s worth. They’re building without a blueprint. Planning without a clear picture. Getting advice—without the context that valuation provides. ### **It’s Not Just About Exit** Valuation has long been treated as a one-time event—something to be done just before a sale, or during a transition. That thinking is outdated. Business value is not just a “sell now” number. It’s a real-time signal of financial health. It can (and should) inform every major decision a business owner makes: - When and how much to invest - Whether to grow or scale back - How to prepare for succession - Whether they’re actually building equity—or just staying afloat ### **The Tools Are Here. The Time Is Now.** There’s no excuse anymore. At interVal, we’ve built a platform that provides ongoing, automated insights—pulling directly from financial systems to surface key metrics, including business value. No expensive consultants. No waiting months for a static report. Just real-time visibility into business health. For owners, it means clarity. For advisors, it means stronger conversations. For everyone involved, it means better outcomes. ### **Let’s Stop Normalizing the 98%** It’s no longer acceptable to advise business owners without giving them access to the insights they need to make informed decisions. Valuation shouldn’t be rare. It should be routine. Let’s flip the stat. Let’s make 98% the *informed* ones.   **Because you care about your clients, start by helping them understand their worth — ***interVal can help.*   *Author: Karen Chalmers* - [Tweet](https://twitter.com/share) ## [The Proactive Accountant, Using Technology to Help Your Business.](https://www.inter-val.ai/insights/the-proactive-accountant) This insight was co-written by our partner Hawkins & Co.  Learn more about their accounting firm [here](https://www.hawkins-accounting.ca/) ## [Maximize Your Business’ Outcome With Data](https://www.inter-val.ai/insights/maximize-your-business-outcome-with-data) In the age of information we have access to so much data. The reason? We create A LOT of data... ## [Valuation: More Than an Exit Strategy](https://www.inter-val.ai/insights/valuation-more-than-an-exit-strategy) A Barometer of Business Health When business owners think about valuation, their minds often jump... ##### Solutions Solutions - [Wealth](https://www.inter-val.ai/wealth-management-firms) - [Banks](https://www.inter-val.ai/banks) - [Accounting](https://www.inter-val.ai/accounting-firms) - [Personal Tax](https://www.inter-val.ai/personal-tax) ##### Company Company - [Our Story](https://www.inter-val.ai/company#ourStory) - [Culture](https://www.inter-val.ai/company#ourCulture) - [Careers](https://www.inter-val.ai/company#ourCareers) - [Media](https://www.inter-val.ai/media) ##### Resources Resources - [Insights](https://www.inter-val.ai/insights) - [Terms of Service](https://www.inter-val.ai/policies/end-user-terms-of-service) - [Privacy](https://www.inter-val.ai/policies/end-user-terms-of-service#privacy-policy) - [Security](https://www.inter-val.ai/policies/security) ##### Sign up for our newsletter Sign up for our newsletter [![interVal_WHT](https://www.inter-val.ai/hubfs/interVal_WHT.png) ](https://www.inter-val.ai) © 2026 Inter-val Inc. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Karen Chalmers", "url" : "https://www.inter-val.ai/insights/author/karen-chalmers" }, "dateModified" : "2025-04-24T14:24:35.560Z", "datePublished" : "2025-04-24T14:00:54.000Z", "headline" : "98% of Business Owners Don’t Know Their Worth", "image" : [ "https://www.inter-val.ai/hubfs/98%25%20Of%20Business%20Owners.png" ], "mainEntityOfPage" : { "@id" : "https://www.inter-val.ai/insights/98-of-business-owners-dont-know-their-worth", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.inter-val.ai/hubfs/interVal.png" }, "name" : "interVal" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "interVal AI", "logo" : "https://www.inter-val.ai/hubfs/interVal.png", "name" : "interVal", "sameAs" : [ "https://www.linkedin.com/company/interval-ai", "https://www.youtube.com/@inter-Val_ai", "https://x.com/interVal_ai", "https://www.facebook.com/int.valAI", "https://www.instagram.com/interval.ai/" ], "url" : "https://www.inter-val.ai/" } ```