How Better Business Data Helps Wealth Managers Serve Business Owners

Wealth management has always been a data-driven profession. Advisors build plans around personal financials, cash flow projections, tax documents, and investment performance. But when it comes to serving business owners, something critical is missing.

The Incomplete Picture

For many clients, their business is their single largest asset, often 70–90% of their net worth. Yet, most planning conversations occur with little more than anecdotal input about the company’s performance or a one-off valuation obtained for a transaction or financing event.

The result? Advisors are making long-term plans with an incomplete picture of their clients’ wealth.

Why Point-in-Time Data Falls Short

Traditional methods of understanding a client’s business value are:

• Infrequent - only updated when an event forces it (sale, merger, lending).
  
  
• Expensive - requiring valuation specialists or consulting engagements.
  
  
• Quickly outdated  -making them irrelevant for ongoing planning.
  
  

That leaves wealth managers in the dark between those infrequent updates, unable to proactively anticipate changes that impact things like estate, retirement, or succession planning.

A Better Way Forward

To truly serve business owners, wealth managers need better data:

• Consistent updates on business value and financial health.
  
  
• Integrated insights that align with personal financial planning.
  
  
• Actionable signals that help advisors engage clients before major decisions arise.
  
  

How interVal Helps

This is exactly the gap interVal fills. By providing ongoing visibility into a business’s value and performance, advisors can:

• See how changes in the business affect personal wealth.
  
  
• Surface opportunities for insurance, tax, retirement, or succession planning earlier.
  
  
• Differentiate their practice with business-owner clients by offering insight that others don’t.
  
  

Personal financial data is only part of the story. To give business owners the advice they need and deserve, wealth managers need a full picture of both their personal wealth and their business. Better data drives better planning, and better planning builds stronger client relationships.